Marketing is a whole science. Tips, tricks, fancy words, and beautiful pictures are just a small part of the marketing strategy. If you are on the internet learning about marketing strategies, you have most likely come across the term “squeeze page.”
What does this phrase mean, and where does it come from? The answer to these questions can be found in this guide and the benefits of squeeze pages. If you want to keep reading more about this topic, you can visit the link: http://meshlivebuild.com/what-is-a-landing-page/.
Contents
What is a Squeeze Page?
As you can guess by the name of the phrase, the squeeze page is probably squeezing something. But what does it squeeze? These pages are designed to offer something to “squeeze” the email of the visitor.
You have probably encountered this option when visiting a site. You can put your email and get more information about a specific product or a service. These products and services are usually about the page you are visiting at the moment.
Many confused it with pop-ups because they can look alike sometimes. But there are a couple of different ways that you can design a page like this. You can also come across the term landing page, and although there are small differences, they are basically the same thing.
These strategies are used to attract attention to the visitor using psychological tactics. Convincing and persuading a visitor is the main point of these types of pages.
What are they used for?
There are a lot of marketing tactics that businesses are implementing to attract customers. Some of them have proven to be more effective than others. We are using all sorts of apps these days, but all of these apps are connected to one major app, and that is the email.
This means that every user possesses an email, and it is the app that you can be almost certain is the most effective medium for delivering information. This is why companies are focused on implementing their marketing strategies on the emails of visitors.
The squeeze pages are basically a subgroup of a landing page and, as mentioned above, collect user’s emails. The psychological tactics are there to convince the user to subscribe and get more information about a business.
They consist of techniques to persuade a user and tricks to attract their attention. If you subscribe to a page, your email will be entered in a list. With the power of automation, an autoresponder will email you about new and most attractive products.
With this, the number of people who are potential clients is increasing. Moreover, you are promoting your business and creating a name. The main goal of the landing pages is to convert as many visitors as possible to customers. Why should you make a squeeze page?
Promoting new services and products
Customers usually buy the same products over and over again. This is because these products have created a certain trust among users. This is the reason why sometimes launching a new product or a service on the market can be hard and challenging.
These new products need a good marketing strategy to draw attention to potential clients. Although there are various tactics to spread your new product, you would need something that directly contacts the customers and informs them about your new product’s benefits.
This is where squeeze pages prove to be most efficient. With these tools, you could easily promote your service and give the product a chance to stand out.
Professional
You have probably noticed that every site you know representing a brand or quality products has a landing page. These pages help your brand seem more professional and serious. Plus, it gives the users a sense that you have gone an extra mile to draw their attention.
Competing on the market can be a difficult thing to do, considering that this fight is a 24/7 one. So, the best way to outrun your competition is to promote yourself in ways that would show a potential customer that you are a serious and trustworthy brand. You can check right here some of the benefits and tips for a useful squeeze page.
Optimizing your traffic
Useful landing pages have optimized search options that help users navigate with ease through your page. A couple of targeted keywords and good SEO, along with a squeeze tactic, will definitely help you achieve your goal faster. How do you create an irresistible squeeze page?
Point out the benefits
There is no use in having a web site if everything good about your business is hidden somewhere in a tab. Showing your values upfront will keep the customer’s attention and make them search your page furthermore.
Don’t forget to point out everything necessary in your window. Many forget to put the testimonials or the reviews on their page, thinking it is a waste of time. But that is not the case at all. On the contrary, reviews and testimonials are the comfort zone of every user. There they find out about your business and gain a positive experience.
A good and unique lead magnet
If you create a squeeze page, you need to be aware that you won’t be the only one doing this marketing strategy. Keep in mind that this is quite popular, so you would need to show some of your creative tactics to stand out.
If you want someone to subscribe to your page, you would need proper, specific information with a touch of creativity. You need to get them intrigued but not inform them about everything. Keep them wanting more so they want to open your page and give you their email.
Useful lead magnets are usually coupons, discounts, newsletters, webinars, online tools, printable lists, etc. The best way to create a good lead magnet is to think of yourself as a potential customer. What is that you want to see when you are visiting a certain page? This thought will guide you throughout the entire path to success.
