Small businesses may have limited resources, but that should not prevent them from growing. One of the most efficient and affordable techniques for growing a small business is video marketing.
Video marketing has gained immense popularity in the last few years and has helped numerous small entrepreneurs reach a wider audience. Videos are the preferred form of content as they help your brand get the desired attention. A user is more likely to watch a reel on Instagram than read a Facebook post.
Unfortunately, many small businesses feel that videos are out of bounds and are not doable. However, that is far from the truth. In addition to being a fun and easy medium to consume, videos keep the user captivated and hooked.
Moreover, they appeal to people with a short attention span and increase trust in the customers. That is because, if done right, a brand can come across as more sincere in videos. This is why more and more social media applications are pushing video content on their platforms.
Many small businesses also feel that creating videos is a costly affair. The good thing about living in 2021 is that you can get started with videos using simple equipment. All you require is a camera (a smartphone will do too), a tripod, a microphone, and editing software.
InVideo is a good video editor that allows you to make eye-catching videos within seconds. It is quick, affordable, and super easy to use. A web-based platform, you can use it on Windows, Mac, Linux, or any other machine-based OS. With plenty of tutorials and an intuitive UI, this video editor allows you to create videos for YouTube, Facebook, Instagram, Snapchat, and even your website.
But how does one get started with video marketing with small business budgets? There are some tried and tested video marketing ideas that you can use for your small business. Read on to know more.
Contents
Seven video marketing ideas for small business budgets
1. Introduce yourself and put your employees on camera
Users aren’t going to love your product automatically. That is why you must provide them with a reason. An effective way to quickly grab their attention is by introducing yourself. You can do so by putting your employees’ faces on camera.
Pick an individual who’s comfortable in front of the camera and let them explain to the audience why your brand exists. Here the art of storytelling will come in handy. The audience loves a good story, and that’s just what you have to provide them.
In addition to that, you can start with a video series that reveals some tricks of the trade as the audience appreciates informative content. You can utilize Instagram Live or Facebook Live to take the camera around the office for quick bites.
Another idea could be to make vlogs depicting a day in the life of various employees. You can also introduce game nights or quizzes related to your industry as users love consuming such content.
2. Make use of testimonials and user-generated stuff
A severely underused marketing genre is testimonials. While many swear by it, others think it is a cliche. As a small business, you must make your customers the stars. And a potent way to do so is by asking your customers to provide you with video testimonials.
It’ll help build the users’ trust in your brand. Overall, they will embrace your brand. In addition to that, you can also conduct contests or surveys. It’ll motivate customer advocacy and help build a stronger community.
3. Conduct interviews of industry experts
Every industry or niche has various experts that the audience wants to hear from directly. So why not provide them with just that? You can do so by holding interviews with them. These interviews can be in-person or via Zoom. But make sure that it’s an engaging conversation and not a mundane exchange.
4. Shoot events
Users love to get a glimpse of what happens behind the scenes. It could be a product launch or an announcement. So, try to get it all on video. From BTS videos to live broadcasting of the event, don’t leave any stone unturned.
You can also host community activities where every employee participates and gets that on video. Trade shows are another kind of event that can be super fun and something your audience will surely enjoy.
5. FAQs for the win
Many times your customers can have queries about a specific product or service. In addition to answering such questions via text on your social media handles and blogs, make FAQ videos. Why? Simply because most people prefer watching videos to reading.
In addition to answering their questions, such videos will also enhance the user experience of your brand. You can also create a mini support team in your company for answering any customer queries using FAQ videos.
6. Support a cause
In today’s day and age, customers don’t just care about the product or service that you’re offering. They also pay close attention to your beliefs and stand on different things. Many believe that small businesses should talk about issues and address them in their social media content.
So whenever you support a cause or back an issue, make sure to get it on video. This way, your audience will know the causes you stand for. Try to shoot the actual work to create authenticity around your brand. It would build a personal connection between you and your audience and compel them to support your brand.
7. Create video bios for employees
Most small businesses have a small and intimate team. You can show camaraderie or personal stories through bio videos to showcase different individuals in your team. You can use a bunch of professional details, personal interests, and trivia for video bios. It’ll make your business feel more human.
Plus, it would bring the audience closer to your employees. It can also be the first step to help employees become brand ambassadors. You can use InVideo to make video bios for your employees. This video editor has an extensive library of video templates and offers easy customization.
Conclusion
If you’re a small business operating in 2021, video marketing is a must for you. In addition to helping you reach more people, videos will also allow you to form a personal connection with your audience.
You can rely on it for social success, mobile success, and conversion success, among others. Try to play around and experiment with the ideas mentioned above and figure out what works for you. You will surely see impeccable results in no time.
