Web Design Tips For Startups
One of the main areas that any startup business needs to spend a lot of time on is web design. The company website will be the tool that is used to convert people into customers which means that you need to take the time to make sure that it is a positive reflection of your company. Nothing will deter a potential customer faster than an amateurish website, so it is vital that you know how to design an attractive, modern and easy-to-use website which will help you to compete. Read on for a few tips which should help you to succeed.
Perhaps the most important element of web design for a startup is intuitive navigation. As people will be unfamiliar with your brand, it is likely that they will have a lot of questions and want to learn which means that they must be able to access every section of the site with ease.
It is said that you only have 5 seconds to make a good impression. Otherwise the user will be hitting the back button. This means that on the landing page you need to make an immediate impact with images, video and any other form of media which will engage your target audience. You can then use your USP to reel them in and convert them into a customer.
Optimize For Different Devices
Today’s consumer uses all kinds of devices to surf the webs which means that your website needs to be fully functional on phones, laptops, tablets, etc.
Reliable Web Host
You need to have peace of mind knowing that your website is secure, reliable and fast which will require using a reputable web hosting company like Krystal.co.uk. Independent companies like this are a smart idea for a startup too as you are likely to receive better support than a much larger company would provide.
It is the content which will convert visitors into customers, so you need to make sure that everything is valuable, persuasive and relevant. Copy should be written professionally, and any photos or video that is used should be of the highest quality and engaging.
Beta testing is a great idea for startups because it allows your target audience to provide feedback on the site and often, they will pick up on areas that you may have missed. The customer is always right, so allowing a small number of your target audience to test the website will enable you to make alterations which could help the website to be more successful.
Every startup needs a great website as this is how you show off your brand to the world. It is vital that this website is a good representation of your company and that you are able to persuade visitors to use your company and this is possible with the design. The above are the main areas to keep in mind when designing a website for your startup, and these tips could help your company to find early success.