Maximizing Website Uptime During Breaks


Websites are only worthwhile to a business as well as consumers when they function properly. Once a site goes down, your credibility and sales take a major hit. Users become frustrated, telling their friends about the situation, which has a domino effect that can destroy your business.

Nothing kills web-based business like downtime, but what can you to avoid it? Is there such a thing as 100% uptime? Here are four sure-fire ways to maximize your uptime during breaks.

Asynchronous Operations

Your website runs third-party JavaScript, it has to in order to operate integrated aspects like social media and commenting. While these features make your website more appealing, the issue is that third party JavaScript loads synchronously. If you want to maximize uptime, then you need to make those scripts load asynchronously.

Once you have these actions loading in an asynchronous way, you don’t have to fret when they crash. Third party services will, at some point, crash and can ultimately take your site down with them. By making this simple switch, they can crash while your website continues to load around the failed asset.

At the same time, you want to ensure that any new third-party service providers list performance and uptime SLA as part of your agreement. You’re paying for the service, after all. The provider should take responsibility for any performance hits you site takes as a result of their assets.

The DNS Boost

DNS service is an enormous component of any website, which is provided by your host or domain registry. It’s often packaged with other services, isn’t all that costly, and happens to be the way a visitor accesses your site. That’s right. If the DNS goes down, no one can view your site.

Anycast technology is the answer to a down DNS service. This tech features an automatic failsafe, moving your website to another DNS server on the network if yours goes down. While there is no such thing as 100% uptime, you can least rely on your DNS 100% of the time by making this simple change.

Pick Up a CDN

A content delivery network (CDN) offers a wide variety of benefits. Their main benefit is caching files closer to the client, which leads to faster load times around the world for a better user experience. Their little-known benefit, however, is that they effectively eliminate downtime from server overload.

The second a CDN is activated, up to 98% of your bandwidth is offloaded from the network. That means your original servers now have additional bandwidth to tackle important transactions instead of spending that much needed space loading images and other static content.

When you employ a CDN, you rarely have to worry about downtime caused by high traffic ever again. Bot attacks looking to take your site down are also prevented through a CDN, doubling up on maximizing your uptime.

To many, CDNs weren’t appealing a few years ago. However, the market has broadened and become more of a commodity. CDN services are available from dozens of vendors with competing price points that drive costs down, too. It’s worth looking into.

Cut Down on Complexity

Most hosting providers focus on backend components. While it is important to keep your backed uncomplicated, you also need to cut down complexity on your front end. All of your assets on a site from JavaScript to images can become a single point of failure.

Sure, a single image failing to load probably won’t bring your website to its knees. However, other assets do possess that ability. JavaScript can execute blocking behavior that prevents all assets from loading, while a bad CSS file can distort an entire page and render your site useless.

Your operations team or hosting provider aren’t the issue in cases like these. It doesn’t affect their experience with your site, either. The person who is affected is the user, and their experience is the only one that truly matters.

To tackle this issue on the front end, all you need to do is limit the number of items on a single page. Less scripts, fewer CSS, an cutting back on images decreases the complexity and boosts performance. Take the time to examine each asset on your site and decide if the widget is crucial to your business goals.

The more you can remove without comprising branding or marketing goals, the less chance of you have of running into downtime. If that isn’t a possibility, then consider removing any moving parts on the page. Combining Java and CSS can leave you with the same content, but revamped in a cleaner manner that leaves less room for error as well.

To reign in your JavaScript, check out


There is no such thing as 100% uptime, but 99.9% is possible when you take the right steps. Let you hosting provider handle the backend while you tackle these aspects from your front. The combination will lead to increased consumer trust, a better look for your site, and increased sales.