Small business owners rely heavily on practical and affordable marketing tactics to drive business. Search Engine Optimization is one such tactic. As most small businesses are local, local SEO is the best approach to growing traffic. Here, we share 5 SEO tips that small business owners can implement to improve their search engine rankings.
check out this SEO tutorial on how to use meta tags and why it is very important in SEO?
1. Optimize Your Website
Most small businesses fail on this one. While you may have a website, you need to optimize the information on it to reflect your business type and location. If you can, register a new domain with your business type and location all in the URL.
Go for something like “bobsBistroSF.com” for Bobs Bistro of San Francisco. You might also want to have your contact details on the home page and every page of your site. One reason is that local search results always display with contact information, a location and opening hours.
2. Claim Local Listings
Platforms like Yelp, Google and other third-party platforms may have listings of your business that you did not create. Go and claim them and optimize them with relevant information and images about your business. If you find your business is not listed, create a listing and fill out all the information.
When filling them out, ensure all photos and videos are relevant, the business is in the correct category, and that you have sprinkled some keywords in the description section. You may also use a listing automation platform like Acxiom, Dex Media, and Localeze.
3. Link Building
Use your social media platforms to cross link with your website. This will provide a steady supply of inbound links to your website. Also link out from your website to these properties. Connect with local marketing agencies like Smart Street Media and organize a link exchange or link building program.
This is easier than going after other link building opportunities as here you can get just the right links. While link building, do not forget to keep the inbound and outbound links relevant. Ensure they are also targeting credible websites that also rank well on Google.
For small local businesses, word of mouth can drive or destroy sales. Word of mouth can be influenced through appropriate management of reviews on local review sites. Encourage your customers to leave reviews and respond to them.
Add this activity of responding to your daily calendar so you respond promptly. Also remember that responding in text may not be enough. If the case warrants, make restitution by offering a small freebie to an aggrieved customer or calling them up personally to say thank you or apologize.
5. Media Coverage
One of the benefits of small business is they are deeply embedded in local communities. This has the advantage of making it easy for local businesses to get media coverage from local media houses. To take advantage of this, create a popular event that happens regularly and that draws the attention of the community.
You could also do charitable work that attracts media coverage. While media coverage requires a lot of effort to create media-worthy attention, the outcome is usually solid backlinks that continue to bring you traffic for years to come.
Small businesses can take advantage of these strategies and others owing to their size and nimble nature. While big companies may struggle to quickly take advantage of these tactics, small local business can.